If you search for ‘slow selling’ on Google, you get some very dismal information about products that won’t shift off shelves or forecourts … some real donkeys!
But, it’s time to shift attitudes on selling. And, in the world of online transparency, global competition, social media and the empowered customer, it’s time to start seeing ‘slow’ as a positive attribute rather than a negative one … especially with regards ‘selling’.
Get your selling wrong by going too quickly, and pushing, then you can destroy your reputation overnight, your margins will disappear and your marketing costs will skyrocket as you struggle to stay afloat through promotions, offers and publicity.
In the same way that the slow food movement has enhanced the food experience for consumers, slow cities have enhanced neighbourhoods and life quality, and slow sex has bought quality back into the bedroom, slow selling is about getting selling right so that customers love the experience, love you and promote you across the web.
In a nutshell, slow selling, like slow food, is not new: it is a public recognition and promotion of old fashioned principles of customer trust and loyalty, driven by helpfulness, honesty, quality and value and engagement. These are the values embraced by the long term winners in the world: the long term valuable brands, the true professionals who struggle to keep up with referrals, the retailers who customers love and the service providers with low levels of attrition and high levels of reputation.
Slow selling is about getting it right for the long term: right values, right products, right service, right quality and right price, so that customers love you, come back to you, spend more and more, spread your reputation, and unhesitatingly refer you to their friends.
So your life becomes easier and more profitable, you have hugely less issues, and you waste virtually nothing on promotions and adverts … and your customer’s life becomes equally more enhanced and rewarding!
Slow selling can be practised by any individual or any organisation at any time.
Slow sellers are usually the individuals and organisations that don’t aim to, and don’t need to, self promote or trade through discounts and offers.
Many people won’t have heard of you: but you’re not alone: people like you are there in every town of every country in the world: getting it right and making life much more rewarding for all!
And customers are desperately searching for you.
Make it easier for them to find you, join the SSA and promote the public declaration of quality intent: it won’t open the floodgates overnight (nor would you want it to), but it will give the customer that extra degree of trust and willingness to give you a try.
Join us … together we can change the world!